Psychology plays a big role when it comes to money and especially investing. Most of us know we are supposed to BUY LOW, SELL HIGH to make money so why is it that over and over again people do the opposite. When things go down, they panic and want to sell or want to make the portfolio more conservative. It’s because of psychology.
Fees can also influence psychology and investor behavior.
About 5 years ago, Mark moved from mutual funds with a 2.5% imbedded management fee (management expense ratio) to a discretionary account where he is paying 1.25% per year on a $175,000 account. At first glance, it appears that Mark saves about $2200 per year in fees or $11,000 over 5 years.
Unfortunately for Mark, he does not see this $2200 per year savings. Instead all he sees is a bill for $2200 per year.
Mutual fund fees are imbedded
When Mark was invested in mutual funds, he was paying 2.5% in fees per year but he never saw that directly. Even though he was paying a whopping $4375 per year in fees on his $175,000 it did not feel painful because he never saw the money go out.
When he got his statement, any returns he got were posted net of fees because the mutual fund company is regulated to do so.
If Mark looked at his statement 5 years ago and saw a 7.5% return, that means the actual return before fees was 10% but after the 2.5% fee was taken off, he was left with a 7.5% return.
Discretionary fees are paid directly
After 5 years of poor performance, he is tired of paying a $2200 fee per year to breakeven.
Even though paying a 1.25% fee is lower than an imbedded fee of 2.5%, it can be more painful because you can see the fee going out.
Mark asked me for my advice because another mutual fund sales person was now courting him to go back to the world mutual funds where he does not have to pay the fee directly. Even though he would pay more in fees, he was considering this suggestion.
Lower fees are better
Even though it may be more painful, the general rule of thumb is lower fees is better. If you pay less for a product or service, you will have more money in your pocket, right? Although this concept may appear to be pretty straightforward, it does not seem resonate with investors.
Just take a look at this simple view of fees
My two cents
Psychology plays a big role in investing and Mark’s conundrum is a perfect example of how emotion and psychology can win over logic. One of the easy solutions is for the mutual fund industry to start being more transparent when it comes to the fees. One of the bloggers I read regularly, Michael James on Money suggests that investment companies should move to disclose the impact of fees over the long term through an acronym he calls MERQ (as opposed to MER). Basically it shows how much of your portfolio would be consumed by fees over a 25 year period. He uses the example of an Investors Group Fund with a MER of 2.89% which would have a MERQ of 51.4% (Yes, that means a MER of 2.89% means 51%of the portfolio would be consumed by fees over a 25 year period). Would this help investors?
Credit card companies now must show how long it takes to pay off the credit card based on the minimum payments. Mutual fund companies should show the gross gain or loss in a year, the fees paid by the fund and the investors net gain or loss.
Investors deserve to know how much they are paying in fees and although one might argue they can find out the fees and do the calculations themselves, Mark’s situation is a perfect example of why we need more detailed disclosure on the statements.
What do you think needs to be done to help investors be more aware of the fees they are paying on their investments?